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Creative Europe MEDIA – Innovative tools and business models

Creative Europe · MEDIA strand

Εκτελεστικός Οργανισμός Εκπαίδευσης και Πολιτισμού – EACEA (European Education and Culture Executive Agency)

In plain words

Grants covering up to 80% of costs for companies building tools or new business models for the audiovisual sector: online promotion and distribution of European films and series, audience data analytics, AI, greener production. There is no set maximum, but competition is strong.

Who can apply

Legal entities (private companies or public bodies) based in a country fully taking part in MEDIA and majority-owned by its nationals. Alone or in a consortium.

What it pays for

Project costs (80% rate) that improve the visibility, availability and distribution of European audiovisual works: promotion and marketing tools, data tools, video games, AI adoption, greener production. Hardware development (e.g. cameras, VR headsets) is excluded. Up to 36 months.

What must be true for you

Tick what applies. Saved on this device only.

  • Based in a MEDIA country and majority-owned by nationals of MEDIA countries.
  • Own contribution of at least 20%.
  • An innovative tool or model for the audiovisual sector (no hardware).
  • Registration and validation in the Participant Register before submission.
  • At least 70/100 points in the evaluation.

How to apply

  1. Read the CREA-MEDIA-2027-INNOVBUSMOD call document and talk to the Creative Europe Desk in Greece.
  2. Decide whether to apply alone or with partners.
  3. Create an EU Login and get a PIC.
  4. Write the proposal (Part B up to 50 pages) and the budget.
  5. Submit on the Funding & Tenders Portal by 14 Jan 2027, 17:00.

Where to apply: EU Funding & Tenders Portal – ec.europa.eu/info/funding-tenders/opportunitie…

Deadline

Deadline 14 January 2027, 17:00 Brussels time. No extensions.

Sources we read

Research notes: Call document: budget EUR 14M (estimate, subject to the 2027 EU budget); 'Project budget (requested grant amount): No limit'; funding rate 80%. Creative Europe cross-sectoral calls (Innovation Lab, News-Journalism Partnerships) were all closed on 2026-10-17 and no 2027 call document was found. Films on the Move (deadline 21 Jan 2027) was not listed because only sales agents apply; Greek distributors receive support through them.

See also